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Student Learning Outcomes

Course Name: Broadcast Sales and Promotion
Course Number: R-TV 09
Course Objectives:
  • Students will be able to identify demographics as they apply to certain radio stations.
  • Students will be able to use demographic data to select an appropriate station for a specific advertiser.
  • Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
  • Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns.
  • Develop advertising campaigns directed toward a specific demographic.
  • Utilize market surveys and demographic evaluation in developing station and client promotions.
  • Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests.
  • Use copywriting techniques when developing commercial campaigns.