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Student Learning Outcomes

Course Name: Special Issues in Marketing
Course Number: BUSS 85 (VOC)
Course Objectives:
  • I am able to produce a written report of solutions, recommended actions and expected outcomes for a marketing problem brought forward by a local business and present it orally to the business
  • I am able to develop a customer survey or questionnaire to be used to collect customer data as part of a class project
  • I am able to develop and suggest a budget required to implement the proposed marketing plan for a studied company