March Marketing Madness

Over her nineteen-year career in Government Relations and Association Management, Sheila Johnston has perfected capturing her personable nature in copy writing. Having achieved the perfect balance of messaging with positive undertones, she made her dream of launching her own company a reality. The result is Copy by Sheila, where Chief Design Officer Sheila Johnston, designs fresh impressions through engaging copywriting.

Sheila’s success is attributed to her underlying passion to create meaningful relationships with peers, colleagues, and partners. She puts in the extra effort to understand people and businesses she works with to design material that replicates the voice of people and organizations. Sheila attributes her success to her career in various governmental environments where positive customer relations experience was key. Her nineteen year career spans the state legislature, state departments and Association Management. The one constant in all of Sheila’s work experience is that she strives to excel through creativity; a status-quo does not exist in Sheila’s portfolio. Sheila takes standard messaging and adds flair and fun, while promoting maximum engagement and personality to all copy design.

Sheila’s inspiration is rooted in her commitment to a positive work-life balance. She makes time for a healthy lifestyle that includes, tennis, running, and traveling the world with her family. All of these activities inspire fresh ideas designed by Copy by Sheila.

Sheila holds a Bachelor’s Degree in Political Science from California State University, Stanislaus, and a Master’s Degree in Public Policy and Administration from Sacramento State University. She is a former Leon Panetta Fellow, Jesse M. Unruh Assembly Fellow, and graduate of the Dale Carnegie Leadership Management program.  She was recently featured on a national podcast, the Association Marketing Show where she discussed her unique marketing strategies to recruit and retain members to the California Pharmacists Association. 

With three decades of building and protecting brands, from Fortune 15 to visionary start-ups with and without funding, Jennifer L. Horspool is a business growth expert employing her skills in PR, marketing, messaging, and media to grow companies from vision to multi-million dollars and turn brands around from old, stodgy, unknown, and unliked into the Go-To Resource for media and target customers.

A certified business coach, global brand strategist, and renowned speaker, Jennifer launched Engagement PR & Marketing in 2015 and has since shared stages with A-list celebrities and renowned business gurus such as Christy Brinkley, Gene Simmons, Hugh Hilton, Bethany Frankel, Les Brown, Steve Wozniak, Kimora Lee, Maura Forbes, Bill Walsh, Manny Lopez, and dozens of others.

Jennifer is a graduate of California State University Fullerton where she studied Communications, Public Relations and Health Sciences. Today, she grows brands from regular to Rockstar to become the known experts in their industries.

Danielle Kinahan has over a decade of program management experience in multiple sectors and served as Peace Corps Volunteer in West Africa. She currently manages the Emerging Professionals Program at Dunn-Edwards Paints that partners with students to provide industry knowledge and skills enhancing opportunities.